"Twitter Segmentation": or why you need at least three accounts

After I'd been using Twitter for a few months (ok, I really don't remember how long it had been) I realized that I needed two accounts for a number of reasons: privacy, personal branding, and audience. Well, when I created @seclectech I'm up to three accounts. Here is why. Besides that I take my time on Twitter way too seriously.

As much as I love shooting the shit with folks as @frednecksec that is just one side of me. And arguably not my best side. I know it. It is the the snarky, sarcastic, cynical side that can't help but mock the endless FUD about SCADA and Smart Grid Security and the never ending drumbeat of Sinophobia and generally react by picking positions I may or may not believe, just for the fun of it, and just to mess with people.

But I don't want to engage in that all the time and it is not healthy either. Sometimes, I don't want to follow people that engage in that sort of nonsense (or cause me to engage in that sort of discourse) I just want to learn about cool technical stuff (whether security or non-security related). Folks like @jonoberheide @jordansissel @jedisct1 @rgaidot consistently provide solid technical information about the topics I'm interested in (and might be interested in) without the snark (i.e. security and technology politics) of other folks I follow on @frednecksec who might be more entertaining.

If twitter had better filtering options (for example that would allow me to block hashtags such as #stuxnet or #wikileaks or #tsa) I might not need to do that, but until that happens I need two different public accounts depending on the tweets I want to produce or consume.

Personal or Professional (or, why one Twitter account is Not Enough?)

So I just hit my 400th tweet on @mdfranz but am scarcely up to 20 @frednecksec and I've learned a few things about how I like to use this addictive service in the past few months. And yeah (if you went there) my updates are protected, but more or that later.

When I was first started following people, I was annoyed by technical people (whose blogs I read or knew personally) that only tweeted about personal stuff, so I didn't follow them. I could give a shit about what what sort of decadent food they were cooking, what they were doing with their wife, or their kids accomplishments. But I was interested in 140 characters of wisdom on some technical/technology topic. If there was at least a 50:50 ratio of personal to professional context I kept following, otherwise I dropped them.

Personal Branding
As Tom Peters would say, "you are your customers." Your personal brand is reflected in the those that you do business with and those that do business with you. The same applies to you twitter followers and folks you tweet with. If people that follow you tweet about stupid shit (to put it crudely, but probably characterizes some large % of tweets) that reflects poorly on you, since one of the first things I do when I follow someone (or someone follows me) is I check out the people they follow and their followers. It is the same principle as only connecting with "people you trust" on LinkedIn. On my public account I'm more open to follow somebody I don't know well enough or let anybody follow me, including spambots. But on my private account I approve all followers.

Privacy
Frankly, a lot of stuff you tweet on has no business on public Internet (and all the various bots that follow you) where you shop, what you eat, the activities you do with your family, where you are geographically is none of the damn business of people that you don't really know, let alone twitter's public timeline. This is why I protect my updates on @mdfranz but don't on @frednecksec. Several weeks ago I registered for a demo version of some webapp and a product manager/sales person started following me. Creepy. I don't want sales people following me. And during the inauguration I wondered about how well Sprint's EVDO network would hold up and I had somebody in customer server ping me. She was nice/professional enough but I don't want that sort of interaction. I also don't want people I don't know to where I frequent.

Different Media for Different Messages
I've found that there are also two kinds of tweets: those personal, biased observations, and more objective factual statements that answer the original twitter question, "what are you doing?" More specifically what I'm am I reading that might be of interest to my readers. More reflective, opinionated tweets go on my personal account while the others (especially that are narrowly security related) go on my public account. This is the reason I've moved most of my high volume twitter lists (that mostly shared links and article) over to my public account. Public content stays public, private content stays private and I can also see on my public account when something I've read about, seen has already been tweeted on. I think RT is lame since the whole point is to post original content or content that reflects a certain perspective or range of interests.

So what Twitter client allows you to use multiple accounts at once, twhirl. Or use multiple browsers which is generally a good idea.

Twitter / FredneckSec Updates

For better or worse, I'm now up to 2 twitter accounts, having created @frednecksec with the goal of trying (once again) to form a Security networking group in the Frederick area along the lines of CharmSec or NoVA Sec except for us country folks that live too far out to make it into (or stick around after work) to the DC/Baltimore area.

Yeah, so this is definitely cutting into my blogging. Apart from a regional focus I hope to tweet on stuff you won't see elsewhere on any of the twitter, even if it tends to border on the obscure.

FredneckSec was something a couple of us (unsuccessfully) tried to do last Summer but am hoping with power of twitter and some new folks I've met here in the New Market area to tried to get this rolling again real soon now.

Twitter Starts to Grow Up

Looks like they are actually starting to address twamming or or whatever (tweet-spam) is called. Cause I went to block JENNY and got this image.

Good for them. About time.

How long until they get non-Base64 authentication?

Is jennydddggeee too hot for you? (or, Automated Twitter Spam Blocking?)

If you are reading this blog, you don't know anyone like this, don't want to know anyone that looks like that -- and certainly don't want either of them following your every move.

So it should be pretty easy to write less than 25 lines of Python using Twyt that automatically removes any followers that have a single post.

But there have to be tools that already do this. Or any Twitter clients that will automatically block spam followers.